Torpedo offers 3 Canada Post Smartmail Marketing™ solutions for marketing your business. Whether your selling products or services, all three of these options are ideal mail marketing solutions and should be considered based on your marketing objectives and budget.
Neighbourhood Mail connects you to every home and apartment in specific neighbourhoods or regions across Canada. Items consists of printed and non-printed matter such as product samples. The service provides the delivery of information and/or advertising material. Multiple formats are acceptable.
Some examples are:
catalogues
community newspapers
co-op mailings
flyers
samples
Postal Code Targeting Mail targets a defined postal code area. It helps to identify and reach postal codes that match the profile of your ideal prospects, so you can expand into new markets, target look-alike audiences, reach specific communities and optimize your targeting by suppressing existing audiences to focus on acquisition. This mail is not personalized.
Personalized Mail targets an address and/or individual and is personalized with the recipient’s information. The intent is to motivate an individual to take action by:
promoting a product, service, program or event;
soliciting donations or contributions. Includes thank-you letters soliciting future donations with a tax receipt from registered charitable organizations;
reporting on financial performance, primarily for promotional purposes;
supporting your loyalty card program
