Variable Data Printing (VDP) is a digital printing technology that enables the customization and personalization of printed materials at a granular level. It involves using software and databases to dynamically change text, images, or other elements from one printed piece to another, creating unique versions of a document for individual recipients. VDP allows for the seamless integration of personalized information, such as names, addresses, or specific offers, into printed materials like direct mail postcards, brochures, or invoices. This targeted approach enhances the effectiveness of marketing campaigns by delivering tailored messages to recipients, increasing engagement, response rates, and overall customer satisfaction. VDP is particularly valuable in one-to-one marketing efforts, where personalized communication is essential for building customer relationships and driving meaningful interactions.

Oversize inserting refers to a process in direct mail marketing where large or bulky inserts are added to envelopes or mail pieces. These inserts are typically larger than standard letter-size documents and may include items such as catalogues, brochures, posters, or product samples. Oversize inserting requires specialized equipment and expertise to handle the larger dimensions and weight of the inserts. It is commonly used to capture recipients' attention, provide detailed product information, or showcase visually impactful marketing materials. By incorporating oversize inserts, businesses can stand out from regular mail and deliver a more comprehensive and visually appealing message to their target audience.

Intelligent Inserting and Matching is an advanced technology used in direct mail marketing to ensure the accurate and efficient assembly of mail pieces. It involves using automated systems and software to match personalized documents and inserts, ensuring that each recipient receives the correct combination of materials. The technology utilizes cameras or barcode or optical character recognition (OCR) technology to identify and validate each document and its corresponding inserts. Intelligent Inserting and Matching improves accuracy, reduces errors, and allows for precise personalization and customization in direct mail campaigns. It streamlines the assembly process, enhances operational efficiency, and ensures that the right message reaches the right recipient, leading to a higher level of customer satisfaction and campaign effectiveness.

Polybagging and shrink-wrapping are packaging techniques used in direct mail marketing to protect and enclose mail pieces for mailing. Poly bagging involves using transparent plastic bags (polybags) to encase mail pieces, providing protection from moisture, dust, and damage during transit. Poly bagging is commonly used for catalogues, magazines, brochures, and other printed materials. Shrink-wrapping, on the other hand, involves using a plastic film that is heated and shrunk tightly around the mail pieces, creating a sealed and secure package. Shrink wrapping provides similar benefits to poly bagging, such as protection and durability. Both poly bagging and shrink-wrapping are effective methods to enhance the appearance, security, and overall quality of direct mail pieces, ensuring they arrive in excellent condition to recipients. Torpedo utilizes only recyclable poly and shrink and can provide biodegradable poly as well.

Ink jetting is a printing technique commonly used in direct mail marketing to personalize and customize mail pieces with variable data. It involves using inkjet printers to apply text, graphics, or images directly onto the surface of the mail piece. Ink jetting allows for dynamic and individualized information to be printed, such as recipient names, addresses, unique codes, or personalized offers. The technique is efficient and flexible, allowing for high-speed printing and quick customization. Ink jetting enables targeted and personalized communication in direct mail campaigns, enhancing engagement and response rates by delivering tailored messages to recipients.

Folding, scoring, and perfing are finishing techniques commonly used in direct mail marketing to prepare and enhance printed materials. Folding involves precisely creasing the paper to create neat and organized folds, allowing for compact and easy-to-handle mail pieces. Scoring is the process of creating a partial indentation or groove along a paper or cardstock, making it easier to fold accurately without cracking or damaging the material. Perfing, short for perforation, involves creating small, dotted lines or perforated edges on a paper, allowing recipients to tear off specific sections or coupons easily. These techniques ensure that direct mail materials are properly folded, easily opened, and include interactive elements, contributing to the overall functionality and appeal of the mail pieces.

Tipping is a process used in direct mail marketing to affix additional items or promotional materials onto a mail piece. It involves attaching items such as cards, samples, magnets, or coupons onto the main mail piece using permanent or removable adhesive or glue. Tipping enhances the visual appeal of the mail piece and provides recipients with additional information or incentives. It can help capture attention, encourage interaction, and increase the perceived value of direct mail. Tipping is often strategically used to drive customer engagement, response rates, and overall campaign effectiveness by providing recipients with tangible and engaging elements.

Clip sealing is a method used in direct mail marketing to securely fasten and seal multiple pieces of mail together. It involves using metal or plastic clips to hold the mail pieces together, creating a cohesive unit. Clip sealing is commonly used when sending multiple documents or items in a single mailing, such as brochures, catalogues, or product samples. The clips ensure that the contents of the mail stay organized and intact during transit. Clip sealing provides a convenient and efficient way to bundle and present multiple items within a direct mail campaign, making it easier for recipients to handle and access the enclosed materials.

Kitting and manual assembly are processes used in direct mail marketing to create customized packages or bundles of promotional materials and other items. Kitting involves combining multiple products, samples, or marketing materials into a single package. It can include various components such as brochures, flyers, product samples, branded merchandise, or promotional items. Kitting allows for the creation of cohesive and tailored packages that align with specific marketing goals or campaigns. Manual assembly refers to the meticulous hand assembly of direct mail pieces, particularly when the materials require specialized handling or personalization. This can include inserting personalized letters, adding unique elements or attachments, or carefully arranging multiple items within a mailer. Both kitting and manual assembly add a personalized touch and allow for the customized presentation of marketing materials, enhancing the impact and effectiveness of direct mail campaigns.

Canada and USA mail refer to the specific mailing services offered for direct mail campaigns targeting recipients in Canada and the United States. These services are designed to facilitate the distribution of marketing materials to respective countries. Canada Mail typically refers to mailing services provided by Torpedo through Canada Post, ensuring that mail pieces comply with Canadian postal regulations. USA Mail, on the other hand, refers to mailing services provided by Torpedo through the United States Postal Service (USPS), adhering to the guidelines and requirements for mailing within the United States. These services encompass aspects such as postage rates, delivery timelines, addressing formats, and other considerations specific to each country's postal system. Torpedo utilizes Canada Post and USPS-approved software to process all mail.