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Canada Post Smartmail Marketing

Lettermail in Toronto, GTA & Canada

This shows the process map for a letter mail, direct mail campaign.

What Is Lettermail

Lettermail™ is a convenient and cost-effective way to send direct mail items in Canada

 

Items Include

• Personal messages

• Business correspondence

• Invoices

• Billing statements etc.

Examples of Lettermail

• Notice of voting for federal, provincial or municipal events

• Letters, cards, selfmailers,

• Annual, semi-annual or quarterly reports,

• Receipts or invoice containing financial info, etc.

 

 

Delivery Standards

• Local: 2 days

• Provincial: 3 days

• National: 4 days

* Estimates in business days

Undeliverable Mail

Items are treated as undeliverable if:

• The item does not bear a complete and valid address

• The item is addressed to a non-existent address

• The addressee refuses the item etc.

 

Unacceptable Mail

Commingling is not permitted. Commingling occurs when a number of separate and notably different mailings are combined to achieve the minimum deposit

 

Mandatory Requirements For Lettermail

This chart displays the minimum and maximum length, width, thickness, aspect ratio and weight for a Letter Mail campaign.

Machinability For Lettermail

SHAPE

• Rectangular (Square envelopes are acceptable).

MATERIAL

• Must be paper; items cannot be made or wrapped in plastic.

• Minimum paper weight for:

→ Envelope: 75 gsm

→ Folded self-mailer: min. 90 gsm

→ Cards: min. 160 gsm

• Must be sufficiently flexible to bend; items cannot be rigid

SEALING

• Envelopes must be closed and sealed with adhesive, with no more than 35 mm of the flap unsealed on each end.

• Self-mailers must have the fold or continuous seal along the bottom edge.

ENCLOSURES

• Any paper enclosure is acceptable.

• Flexible magnets, single coin, key tags and plastic cards are acceptable when firmly attached.

• Liquids, powders and gels are unacceptable unless tested and approved by Canada Post prior to deposit

CREATIVE FEATURES

Items with the following features must be tested and approved by us prior to deposit:

• alternative sealing locations

• zipper seals / perforations on the exterior items

• non-paper enclosures within a self-mailer

• square self-mailers and cards

• tip-on placed on a card etc.


Lettermail Pricing

To access prices, you must meet all applicable requirements for the applicable service. Qualifying customers may have access to lower prices by signing an agreement. All prices are subject to applicable rebates, discounts, fees, surcharges, adjustments, and taxes.

This chart shows the prices for standard and oversized letter mail, incentive letter mail and prepaid registered mail.

TO KNOW MORE ABOUT DESIGN & PREPARATION REQUIREMENTS AND/OR TO LEARN MORE ABOUT ANY OTHER REQUIREMENTS FOR LETTER MAIL, PLEASE VIEW THIS PDF

 

CONTACT US IF YOU ARE INTERESTED IN LETTER MAIL!