When direct mail is received or viewed, it sends a sensory signal that stimulates a deeper level of engagement than a digital message. This makes the physical format more likely to be noticed and a greater intent to purchase.
A piece of mail is irreplaceable. It connects your customers with your company and creates a message that resonates. See how you can innovate your direct mail campaign to earn the largest response from your investment.
To answer this question, Canada Post commissioned a Canada-wide neuro-marketing study with Phase 5. The result of this study suggests that a marketing campaign which includes direct mail can generate a 20% higher response rate than digital marketing techniques alone.
A customer’s journey offers so many touch points where your company can influence purchasing decisions. Expressing your brands message at these touch points through the right channels at the right time is the key to successful consumer engagement.
Discover how mailing a mini-catalogue can drive shoppers online and increase sales. Did you know that 33% of Canadians make a purchase online, in store or by phone after receiving a catalogue and 40% hold onto catalogues for longer than a month? Take advantage of Canada Post’s mini-catalogue promotion.
Provide a database of your current customers and receive a detailed analysis of their characteristics? We will profile them based on socio-economic, life stage and demographic attributes. You’ll also learn the top 3 consumer segments they fall within.