Neighbourhood Mail In Toronto, GTA & Canada
Canada Post’s Smartmail Marketing™ provides a more intelligent approach to Direct Mail. Being able to leverage Direct Mail's physical power in combination with data intelligence will inspire stronger engagement and incite action, putting your brand in your customer's hand. Neighbourhood Mail connects you to every home and apartment in specific neighbourhoods or regions anywhere across Canada.
Hit everyone! Find customers! Reach wide!
What is Neighbourhood Mail
Neighbourhood mail targets a neighbourhood. Items consist of printed and non-printed matter such as product samples. The service provides the delivery of information and/or advertising material. Multiple formats are acceptable. Some examples are: catalogues, community newspapers, co-op mailings, flyers, samples etc.
Minimum Volume & Delivery Standards
Volume:
• The complete distribution of one route; or the complete distribution to only residences, apartments, farms, businesses, or any combination, on a given route.
• When mailing to more than one route:
o less than full coverage of a given route is permitted (these items will be delivered in no particular order until depleted).
Delivery:
• Comprised of two components, transportation time and delivery cycle, which are added together to determine the delivery standard.
Unacceptable Items
Unacceptable items are any items that are considered non-mailable. We will either dispose of or recycle Undeliverable items at our discretion
Generally, non-mailable matter means any mail that:
• Is prohibited by law (e.g.: illegal, obscene, fraudulent)
• Is non-mailable due to the fact that it fails to meet certain physical characteristics or marking requirements
• Contains products or substances that could:
• Injure a person handling the mail
• Damage postal equipment or other items
• Trap other items
• Contains cannabis.
• Contains sexually explicit material unless it is sent in an opaque envelope with the words “ADULT MATERIAL” or similar wording.
Targeting
Data and targeting provide a more in-depth look at Canada Post Data and Targeting Solutions as a component of Smartmail Marketing™. Maximize the impact of your message by using data to target top customers/prospects, get your brand directly into the right hands and boost response rates in a cost-effective way
Analytics
Our Audience Insights provide information that can help you plan and analyze a marketing campaign. We can help you:
• Profile Analysis: Profile (your database, your trade area, a customer address, a postal code list or geographical area)
• Response Analysis: Quantify the success of your campaign
• Geolocation Analysis: Understand customer proximity to your store location
• Foot Traffic Attribution: Provides insights into how your campaign has performed for a physical location.
• Penetration Analysis: ‘Point of Call to Route’ & ‘Postal Code to Route’
• Proximity Analysis: Identify customers traveling distance
Pricing
To access prices, you must meet all applicable requirements for the applicable service. Qualifying customers may have access to lower prices by signing an agreement. All prices are subject to applicable rebates, discounts, fees, surcharges, adjustments, and taxes.
