Lettermail, previously considered First Class Mail, is used for specific purposes and mostly for low volume marketing mailings, transactional mail, fulfillment and for all other categories that don’t qualify as marketing mail.
Mail items can include:
letters, cards, selfmailers
annual, semi-annual or quarterly reports
receipts or invoice containing financial information
notice of voting for federal, provincial or municipal events
5. Publication Mail
Publication Mail are items that are published and mailed at a regular frequency of at least twice a year and are mailed under a valid Publications Mail Agreement number. Mailable items, in print form, that:
are magazines and newspapers containing news and misc. information,
are newsletters, nonpromotional in nature, containing news or information relevant to a membership, special interest group or association
contain a maximum ratio of 70% advertising to 30% news/editorial (including editorial content sponsored by an advertiser) in no more than 50% of the issues in a 12-month period (enclosures and samples are not included
6. Business Reply Mail
A direct response vehicle used by businesses, publishers, government departments, fundraisers and other organizations to seek responses from recipients (domestic and international). Customers must pay an annual, non-refundable fee and then only pay for items that are returned to them. Mail items can include:
receiving payments
voting
generating sales leads
researching the marketplace
initiating customer service
developing retail trade
identifying customer needs
requesting information
building databases
renewing magazine
subscriptions
raising funds
returning qualified items
