A perfectly timed, well-written piece that has a clear and relevant message, with a compelling call to action, is priceless. Match your mail piece to your marketing objectives by carefully choosing the best format, look, feel and messaging. Here’s how we suggest you direct your time and energy when planning your direct mail:

Consumer Audience Intelligence

What are you offering and why is it relevant? This is where you consider what action you want someone to take, why they should take action and how you’ll reward them for doing it. There are many ways to present an offer – a promotion or discount, special event, free expert advice, information to solve a problem, etc. If you don’t offer something of value, you’ll be disappointed by the response no matter how good your data and creative. Pre-test your offers, track them and adjust according to results.

Sample Offers

(Don’t forget to include any eligibility requirements, time limitations and other terms and conditions with your offer.)

Design is important.  Time to brand your look and feel, which includes creative, message and format. It’s also about how you integrate direct mail with other media – and in what order. Consider paper quality, weight and finish. Add a varnish or coating to enhance the experience. Include inserts like buck slips and cards to make your brand difficult to ignore.

Make it special