To answer this question, Canada Post commissioned a Canada-wide neuro-marketing study with Phase 5. The result of this study suggests that a marketing campaign which includes direct mail can generate a 20% higher response rate than digital marketing techniques alone. In fact, it was proven that campaigns including direct mail are more effective in driving consumer action, increasing emotional intensity, and improving brand recall than single-media digital campaigns. Canada post calls this “the connectivity effect”.
Interested in incorporating direct mail into your marketing mix? Contact Torpedo Marketing to see how we can help.