Direct Mail Postcard Printing in Toronto: Paper Stocks, Finishes, and Turnkey Print and Mail Services

Direct mail postcards put your message in your customer's hands without an inbox, an algorithm, or an ad blocker in the way. At Torpedo Marketing, we handle every step of your direct mail printing. We'll help you with any aspect of design, paper selection, addressing, postage, and drop-off that you may require. You get one team and one timeline, and the finished postcards land in mailboxes on schedule.

Request a Direct Mail Quote

Why Direct Mail Postcards Still Work

Postcards need no envelope to open, and your offer is visible the moment someone picks up the mail. That makes them a strong fit for:

  • Promotions, sales, and limited-time offers

  • Grand openings and event invitations

  • Lead generation with QR codes and custom landing pages

  • Customer re-engagement and win-back campaigns

  • Real estate, healthcare, retail, and local service marketing

Postcards also work well alongside your digital channels. A QR code or personal URL on your mailer can send people to a landing page, store, or booking form. You can track responses and link them to your email, social, and SEO efforts.

Postcard Sizes and Formats

We print direct mail postcards in a range of standard and custom sizes, including:

  • 4" x 6": a cost-effective size for high-volume mailings

  • 5" x 7": more room for design and copy

  • 6" x 9": even more room for design and copy - still within Canada Post standard postage rates

  • Custom sizes and die-cut shapes on request

We'll recommend a format that fits your budget and meets Canada Post mailing requirements.

Paper Stocks for Direct Mail Printing

The stock you choose changes how your postcard feels, and how it feels shapes how your brand is perceived. Our most popular options include:

  • 8 pt gloss cover stock: Budget friendly stock

  • 10 pt gloss or matte cover stock: Standard stock

  • 12 lb uncoated cover stock: Heavier Stock - increases perceived brand value

  • Premium or specialty stocks: Thicker, textured, or eco-friendly papers for luxury brands and high-impact campaigns.

Not sure which to choose? We'll walk you through samples and recommend a stock based on your goals, mailing method, and budget.

Finishes That Make Postcards Stand Out

Finishes protect your cards through the mail stream and give them a more polished look. Options include:

  • Gloss UV coating: Rich colour and a shiny, high-impact surface

  • Matte coating: A smooth, modern look with minimal glare

  • Soft-touch lamination: A velvety feel people remember

  • Spot UV: A glossy highlight on select areas such as logos, headlines, or images

  • Aqueous coating: A durable, cost-effective protective layer

  • Foiling: Adds a metallic finish to your collateral

Turnkey Print and Mail Services

Our print and mail services take the campaign management off your plate. Instead of coordinating a designer, a printer and a mail house, you work with one team.

Here's how it works:

  1. Strategy and design. We work with you on your offer, audience, and layout, or print your supplied artwork.

  2. Printing. We produce your postcards on the paper stock and finish you choose, and we provide a proof for your approval before we run anything.

  3. Data and addressing. We can work with your mailing list, help you refine it, or assist with targeting. Then, we print addresses directly on your postcards. We execute campaigns for both Canada and the US.

  4. Postage and mailing. We handle sorting, postage, and delivery to Canada Post or USPS.

  5. Tracking and results. Torpedo can assist in the analytics for your campaign.

You can also choose print only, or print plus mailing, depending on your campaign needs.

Serving Toronto and the GTA [and Beyond]

We're based in Vaughan, Ontario and work with businesses across Canada and the U.S.A. We also handle campaigns that reach customers worldwide. Working with our knowledgeable production team means faster turnarounds, easier approvals, and people you can reach when you need them.

Connect Direct Mail to Your Brand and Promo Programs

Torpedo Marketing is a full-service marketing partner. Your direct mail postcards can pair with branded promotional products, custom e-commerce storefronts, email campaigns, and digital marketing to create one connected customer experience.

FREQUENTLY ASKED QUESTIONS

  • Postcard size, quantity, paper stock, finish, and mailing inclusion determine the cost. Larger quantities lower the per-piece price. Request a quote and we'll give you pricing based on your specific project.

  • For most campaigns, a 10 pt cover stock balances durability, print quality, and cost. For a more premium feel or a surface people can write on, we can recommend a thicker or uncoated option.

  • Print and mail services combine printing, addressing, postage, and delivery into one process. A single provider produces your postcards and gets them into the mail stream, so you don't manage multiple vendors.

  • Yes. We can work with your existing customer list or help you build a targeted list based on geography and audience demographics

  • Typical turnaround is 1-7 business days after proof approval, plus mailing time. We'll confirm a timeline when you request your quote.

  • No, 100

  • We can add QR codes, custom URLs, promo codes, or you can provide data back from insights you collected from a previous campaign for us to analyze.

Ready to Start Your Direct Mail Campaign?

Tell us about your goals, audience, and timeline, and we'll recommend the right size, stock, and finish for your postcards.

Get a Direct Mail Quote

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