Riversol | Consumer Packaged Goods
HOW RIVERSOL USED DIRECT MAIL MARKETING TO DEEPEN CONNECTIONS
A Skincare Brand Finds Lasting Success Through Print and Mail
For Riversol, a skincare company based in Vancouver, every free sample request wasn’t just a trial—it was a chance to build a relationship. While not every sample led to an immediate sale, each one created a valuable touchpoint with a potential customer.
To date, Riversol has sent over one million 15-day skincare sample kits to both existing and new customers across Canada. These mailings helped customers try the products first-hand, making it easier for them to trust the brand and come back to purchase more. But as their business grew, Riversol faced a challenge: digital alone wasn’t enough.
Why They Turned to Direct Mail
Riversol had relied heavily on digital tools like email marketing to stay in touch with customers. However, email open rates became less reliable due to privacy settings and inbox filters. Social media was noisy, and search results were unpredictable. The brand needed a more direct, dependable way to reach people—especially those who had already shown interest.
That’s when they turned to direct mail services.
Working with a trusted print and mail partner, Riversol launched a targeted direct mail marketing campaign designed to reconnect with previous sample requesters. Each piece of mail was personalized and beautifully printed, telling the Riversol story and encouraging customers to rediscover their skincare routine.
This wasn’t just any flyer—it was a smart, well-crafted campaign using professional direct mail printing and thoughtful messaging.
The Impact of Mailing Services
The results were impressive. Customers who received the direct mail piece placed 21% more orders compared to those who only saw digital promotions.
The combination of print and mail services gave Riversol a way to rise above the noise and deliver something real—something customers could hold in their hands. With high-quality direct mail printing and targeted outreach, the campaign was a powerful reminder of the brand’s value.
By using mailing services, Riversol was able to:
Re-engage previous customers with a personal touch
Improve order volume compared to digital-only audiences
Build trust and credibility through direct mail marketing
Reinforce their brand outside of busy inboxes and fast-scrolling feeds
Moving Forward with Direct Mail
Impressed by the strong response, Riversol is now committed to using direct mail services as part of its ongoing marketing strategy. They see it not only as a win-back channel, but also as a tool to test creative ideas, seasonal promotions, and personalized offers.
With plans to expand their use of mail services—including more detailed segmentation, A/B testing, and improved print and mail formats—Riversol is proving that in today’s digital age, a thoughtful direct mail marketing campaign can still win attention, drive sales, and build lasting loyalty.
Whether it’s for reactivating customers or introducing new products, Riversol has found that direct mail delivers results—both for the brand and the people it serves.
