We are your Canada Post Direct Marketing Specialist
Direct mail is an excellent way to:
Reach more customers
Target your ideal audience
Grab your customer’s attention
Get great response rates
Torpedo Marketing is a full service lettershop and 18,000 sq. ft. production facility that specialize in:
CDN & US Mail
Whether your campaign is a 1-to-1 marketing initiative, or an Unaddressed Admail campaign, Torpedo has the expertise and experience to get it done on time, on budget with professionalism and accuracy.
Did you know?*
87% of consumers respond to mail with samples**
**Product samples are welcome and drive high rates of conversion to sales. They also help to build brands because they create consumer confidence and trust. 7 in 10 Canadians are likely to respond to samples, coupons and catalogues received the mail.
60% of a campaign’s success is driven by effective targeting.
92% of Canadians are likely to open items that come in the mail if they already do business with the company.
89% of Canadian companies agree that mail is a great way to communicate with them (B2B).
81% of direct mail users agree that mail is a great way to communicate with their existing customers (B2C).
All industry segments are using DM for both acquisition and retention.
Addressed DM users:
78% use for Acquisition.
95% use it for existing customers.
93% of Canadians read their mail the same day it arrives. 66% read it as soon as it’s received, while another 27% review it later on that same day.
91% of Canadians are likely to open an item that comes in the mail if it looks official or important, 90% if they recognize the sender and 89% if it looks interesting or intriguing.
84% of an Addressed print advertising pieces Canadians receive and 67% of an Unaddressed print advertising pieces they receive are actioned (i.e. read, saved it for later, will shop, purchase or do something else)
64% of Canadians prefer to receive general business correspondence by mail compared to 32% by email.
*Statistics supplied by Canada Post