We are your Canada Post Direct Marketing Specialist

 
 

Direct mail is an excellent way to:

  • Reach more customers

  • Target your ideal audience

  • Grab your customer’s attention

  • Get great response rates

  • Increase profits

  • Track results

Torpedo Marketing is a full service lettershop and 18,000 sq. ft. production facility that specialize in:

  • Folding

  • Inserting

  • Polybagging

  • Clip sealing

  • Shrink wrapping

  • Inkjetting

  • Tipping

  • CDN & US Mail

Whether your campaign is a 1-to-1 marketing initiative, or an Unaddressed Admail campaign, Torpedo has the expertise and experience to get it done on time, on budget with professionalism and accuracy.


Did you know?*

87% of consumers respond to mail with samples**
**Product samples are welcome and drive high rates of conversion to sales. They also help to build brands because they create consumer confidence and trust.  7 in 10 Canadians are likely to respond to samples, coupons and catalogues received the mail.

60% of a campaign’s success is driven by effective targeting.
92% of Canadians are likely to open items that come in the mail if they already do business with the company.
89% of Canadian companies agree that mail is a great way to communicate with them (B2B).
81% of direct mail users agree that mail is a great way to communicate with their existing customers (B2C).

All industry segments are using DM for both acquisition and retention.
 

Addressed DM users:
78% use for Acquisition.
95% use it for existing customers.
93% of Canadians read their mail the same day it arrives. 66% read it as soon as it’s received, while another 27% review it later on that same day.

91% of Canadians are likely to open an item that comes in the mail if it looks official or important, 90% if they recognize the sender and 89% if it looks interesting or intriguing.

84% of an Addressed print advertising pieces Canadians receive and 67% of an Unaddressed print advertising pieces they receive are actioned (i.e. read, saved it for later, will shop, purchase or do something else)

64% of Canadians prefer to receive general business correspondence by mail compared to 32% by email.

*Statistics supplied by Canada Post

Torpedo Marketing utilizes exceptional & certified software solutions for data processing on the market today.  Our data processing capabilities allow us to increase address accuracy ensuring your marketing dollars are reaching their targets. 

We can correct & verify both mailing and email addresses to ensure increased deliverability.

 OUR SERVICES INCLUDE:

  • Secure FTP data transfer

  • Canada & USA postal sorting

  • International mail

  • Address verification and correction

  • National Change of Address (NCOA)

  • Merge/purge (duplicate elimination) for B2B & B2C

  • Case conversion

  • Field search - split - append

  • Multiple profile Segmentation

  • List hygiene, cleansing and enhancements

  • Barcode generation

  • Backfeed file generation

  • Data entry, custom applications & programming

  • Mailing list procurement and consultation

  • Email distribution (html broadcasting)

  • Email verification with reports

  • Contest management

  • Reply Mail services

  • Marketing program analysis and market testing


Did you know?

A good quality list is essential to a successful campaign. 



ONLINe 

Torpedo provides many online solutions

To enhance your campaign or as
a stand-alone solution, including:

  • Contest sites
  • Campaign micro-sites
  • Event registration pages, including reports 24/7
  • YouTube channels and video postings
  • Online ad development and postings
  • Pay-per-click ad development and management
  • LinkedIn sites
  • French & English initiatives
  • Webinar management and hosting
  • eCommerce
  • PURL campaigns
 

EMAIL 


Whether it’s a standalone email communication or part of a multi-channel campaign, Torpedo Marketing can design, develop and deploy your next email broadcast.  For our email services, Torpedo is an expert in how to execute a CASL compliant email to enhance marketing results. 

We provide reports after each broadcast, identifying open rates, click rates, hard and soft bounce rates, geographic and can segment based on client request. 

We specialize in email broadcasts for:

  • Newsletters
  • Corporate communications
  • Announcements
  • Retail sales & events
  • Corporate events
  • Invitations
  • Sales support & communications
  • Blogs
  • Advertisements
  • Lead generation
  • PURL campaigns

Torpedo Marketing is a member of the PPPC (Promotional Products Association  of Canada) which gives us access to hundreds of manufacturers of promotional items, wearables and corporate gifts.   

Whether you’re buying an item as a tradeshow giveaway, including it in a direct marketing campaign, or rewarding a loyal customer/employee, Torpedo can help. 

Please start shopping for your next promotional item now:  

If you need assistance, don’t hesitate to contact one of our client services staff.
905-795-0930


Did you know?

 

The top 5 items that make the most impressions in Canada include the following.  The number of impressions a product makes was derived from multiplying how long a recipient has the product to how many people he comes into contact with each month while using it.  Therefore, bags generated the most impressions in Canada because bags are frequently used, often in public places where they can be seen by many people.

  1. Bags

  2. Hats

  3. Writing instruments

  4. Outerwear

  5. Shirts

 

Torpedo Marketing can help you make your campaign a success by ensuring your marketing initiative has the 3 key essentials components:

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Our TOP 3 COMPONENTS:

Strong creative - make your campaign compelling, eye-catching and interesting to the recipients

Good offer – make sure you have a good offer so it compels the recipient to react

Right list – ensure you’re sending your great creative and fantastic offer to the right people


We can show you how to save money too, while preparing and planning your campaign.

Variable Data Printing or VDP

Boosts the effectiveness of your printed output by allowing for elements such as text, graphics, and images to be changed dynamically from one printed piece to the next using information from a database.

Torpedo VDP applications go far beyond just laser-personalized letters, postcards, invoices and customer statements. We customize a variety of marketing products to align with the needs, interests, and preferences of individual customers, employees, or members.

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Torpedo manages a full range of fulfillment and distribution services for our clients.

Whether it’s a simple warehousing and distribution project or a complex order fulfillment, assembly and drop ship distribution program, Torpedo streamlines and simplifies the entire process. We operate as a seamless extension of your business.

Torpedo is able to manage many types of fulfillment, including Product, Literature, Premiums, Point-of-Sale, Catalog, as well as Prize and Sweepstakes Programs, Incentive and Rebate Programs, and Test Market Promotions. We have the experience to ensure your products and marketing materials get to your target – on time and on budget.

 


Torpedo Marketing has the capacity to warehouse up to 600 skids. 

 

Clean, secure, climate-controlled facilities

Inventory management and reporting

99.9% on-time and accuracy rate

 

We can pick & pack, complete hand assembly work, fulfill large dimensional projects, and complete just about any task that requires manual labour. 

 

Torpedo Marketing specializes in multi-channel marketing, allowing you to take your marketing initiative to the next level and achieve greater results. 

Campaigns designed to speak to customers via multiple channels, allows the consumer to respond the way they choose to. 

Multi-channel marketing initiatives can include:

  • Direct mail

  • Email

  • Print

  • Web

  • Retail

  • Mobile

We can assist in taking your existing design and transforming it to other channels. 

Call us to learn how.


Did you know?

*Multichannel customers spend three to four times more than single-channel customers do.

* Reference: SAS